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2009 BRFSS Survey Results: Cumberland County

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Cumberland County 334 117 32.2 26.4-38.7 23 5.6 3.4- 9.0 194 62.2 55.5-68.4
GENDER
Male 110 38 31.7 22.3-42.8 4 3.6 1.1-11.5 68 64.7 53.3-74.6
Female 224 79 32.6 25.6-40.6 19 7.0 4.2-11.4 126 60.4 52.1-68.1
RACE
White 192 69 33.7 25.7-42.9 16 7.3 4.0-12.9 107 58.9 49.4-67.8
Other 138 45 28.5 20.9-37.6 7 3.3 1.4- 7.5 86 68.2 58.9-76.2
AGE
18-44 115 44 32.7 23.8-43.0 7 4.8 2.0-11.1 64 62.5 51.8-72.0
45+ 217 72 31.9 25.1-39.6 16 6.5 3.8-10.9 129 61.5 53.8-68.8
EDUCATION
H.S. or Less 125 39 29.8 20.6-40.9 8 4.5 2.1- 9.5 78 65.7 54.3-75.5
Some College + 209 78 33.7 26.4-41.8 15 6.2 3.3-11.2 116 60.1 51.8-68.0
HOUSEHOLD INCOME
Less than $50,000 171 72 42.2 32.6-52.4 9 4.5 2.2- 9.0 90 53.3 43.0-63.4
$50,000+ 123 34 23.6 16.2-32.9 7 4.2 1.9- 9.0 82 72.3 62.7-80.2

Back to TRU Campaign/Tobacco Opinion.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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