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2009 BRFSS Survey Results: Davidson County

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Davidson County 373 148 42.7 36.1-49.5 30 8.4 5.2-13.3 195 48.9 42.2-55.7
GENDER
Male 150 67 49.9 40.0-59.8 10 4.3 2.1- 8.6 73 45.8 36.1-55.8
Female 223 81 36.0 27.9-45.0 20 12.1 6.7-20.9 122 51.8 42.7-60.8
RACE
White 338 136 44.6 37.8-51.6 28 8.1 5.0-12.9 174 47.3 40.5-54.1
Other 33 11 24.0 10.9-45.0 2 11.3 2.2-42.4 20 64.7 41.0-82.9
AGE
18-44 79 32 42.8 30.2-56.3 7 10.2 4.3-22.3 40 47.0 34.2-60.3
45+ 291 115 42.8 36.3-49.6 23 7.2 4.5-11.2 153 50.0 43.3-56.7
EDUCATION
H.S. or Less 212 79 38.5 30.0-47.7 22 10.9 6.4-18.0 111 50.6 41.5-59.6
Some College + 161 69 48.0 38.1-58.0 8 5.2 1.7-14.4 84 46.9 37.2-56.7
HOUSEHOLD INCOME
Less than $50,000 219 79 39.8 30.8-49.6 17 6.6 3.7-11.5 123 53.5 44.0-62.8
$50,000+ 106 52 50.5 39.5-61.4 9 9.1 3.7-20.6 45 40.4 30.3-51.3

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^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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