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2009 BRFSS Survey Results: Durham County

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Durham County 365 146 42.2 34.8-49.9 14 2.7 1.5- 4.8 205 55.2 47.5-62.7
GENDER
Male 146 69 50.6 39.6-61.4 7 3.8 1.7- 8.0 70 45.7 35.1-56.7
Female 219 77 34.3 25.4-44.4 7 1.6 0.7- 3.7 135 64.1 53.9-73.2
RACE
White 230 87 38.5 30.7-46.9 7 3.0 1.3- 6.7 136 58.5 50.2-66.4
Other 131 58 49.2 37.8-60.6 6 2.4 1.0- 5.8 67 48.4 37.2-59.8
AGE
18-44 123 56 45.3 33.6-57.5 1 0.6 0.1- 4.2 66 54.1 41.9-65.8
45+ 237 89 38.3 31.4-45.8 12 5.4 2.9- 9.8 136 56.3 48.8-63.5
EDUCATION
H.S. or Less 95 30 39.2 24.8-55.8 3 1.8 0.5- 5.8 62 59.0 42.5-73.6
Some College + 269 116 44.0 36.8-51.5 11 3.2 1.6- 6.2 142 52.8 45.3-60.1
HOUSEHOLD INCOME
Less than $50,000 149 61 38.0 26.4-51.1 2 0.8 0.2- 4.4 86 61.2 48.0-72.9
$50,000+ 177 73 44.0 35.4-53.0 10 4.6 2.3- 8.9 94 51.4 42.6-60.1

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^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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