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2009 BRFSS Survey Results: Eastern North Carolina**

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Eastern NC 3,169 1,151 38.1 34.6-41.7 205 6.0 4.8- 7.5 1,813 55.9 52.3-59.4
GENDER
Male 1,147 429 41.5 35.6-47.6 67 6.5 4.5- 9.3 651 52.0 46.1-57.8
Female 2,022 722 34.9 31.4-38.5 138 5.5 4.2- 7.1 1,162 59.6 55.9-63.3
RACE
White 2,128 783 38.8 34.8-42.9 145 6.9 5.3- 9.0 1,200 54.3 50.2-58.3
African American 724 260 34.2 28.0-40.9 41 4.7 2.9- 7.5 423 61.2 54.3-67.6
Other Minorities 299 104 43.8 30.1-58.5 17 3.2 1.4- 7.4 178 53.0 39.0-66.6
HISPANIC
Hispanic 125 42 43.8 24.3-65.5 5 4.1 1.3-12.0 78 52.1 32.0-71.6
Non-Hispanic 3,037 1,109 37.8 34.5-41.2 199 6.1 4.9- 7.7 1,729 56.1 52.7-59.5
AGE
18-24 112 40 41.0 27.0-56.6 4 1.9 0.6- 5.7 68 57.1 41.8-71.2
25-34 341 143 43.9 34.0-54.3 18 5.7 2.7-11.6 180 50.4 40.5-60.2
35-44 490 189 39.5 32.0-47.6 24 4.0 2.0- 7.8 277 56.5 48.6-64.1
45-54 622 243 39.8 34.2-45.8 43 9.1 6.0-13.7 336 51.1 45.1-57.0
55-64 649 236 34.1 28.8-39.8 42 7.5 4.8-11.5 371 58.4 52.4-64.1
65+ 939 294 30.3 25.9-35.2 73 7.2 4.9-10.5 572 62.4 57.4-67.2
EDUCATION
Less Than H.S. 419 122 28.4 21.2-36.9 27 4.8 2.5- 8.8 270 66.9 58.2-74.5
H.S. or G.E.D. 1,004 334 35.8 29.1-43.1 68 7.2 4.7-10.8 602 56.9 50.0-63.7
Some Post-H.S. 886 356 42.0 35.2-49.1 54 5.4 3.5- 8.3 476 52.6 45.7-59.4
College Graduate 855 337 42.1 36.8-47.6 54 5.7 3.9- 8.3 464 52.2 46.8-57.5
HOUSEHOLD INCOME
Less than $15,000 412 140 38.6 27.3-51.4 26 5.9 3.2-10.5 246 55.5 43.6-66.7
$15,000- 24,999 553 195 36.5 28.6-45.2 41 7.1 4.3-11.4 317 56.4 47.9-64.5
$25,000- 34,999 318 129 38.9 27.8-51.3 18 4.9 2.2-10.6 171 56.1 44.3-67.3
$35,000- 49,999 433 172 40.6 33.1-48.6 22 6.0 3.3-10.6 239 53.4 45.5-61.2
$50,000-74,999 435 154 37.5 30.2-45.4 30 6.6 3.6-12.0 251 55.9 48.0-63.4
$75,000+ 609 253 47.2 39.3-55.2 37 6.3 3.6-11.0 319 46.5 39.1-54.0
DISABILITY STATUS
Yes 1,202 407 36.5 30.8-42.7 76 6.4 4.4- 9.3 719 57.1 51.1-62.8
No 1,945 740 39.2 34.9-43.7 127 5.8 4.3- 7.7 1,078 55.0 50.6-59.4
VETERAN STATUS
Veteran 500 186 43.8 35.7-52.2 28 6.4 3.6-11.4 286 49.8 41.9-57.7
Non-Veteran 2,401 875 37.0 33.0-41.3 163 6.1 4.7- 7.8 1,363 56.9 52.7-61.0

Back to TRU Campaign/Tobacco Opinion.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

**Eastern North Carolina: Beaufort, Bertie, Bladen, Brunswick, Camden, Carteret, Chowan, Columbus, Craven, Cumberland, Currituck, Dare, Duplin, Edgecombe, Gates, Greene, Halifax, Harnett, Hertford, Hoke, Hyde, Johnston, Jones, Lenoir, Martin, Nash, New Hanover, Northampton, Onslow, Pamlico, Pasquotank, Pender, Perquimans, Pitt, Robeson, Sampson, Scotland, Tyrrell, Washington, Wayne, and Wilson counties.
Piedmont North Carolina: Alamance, Alexander, Anson, Cabarrus, Caswell, Catawba, Chatham, Cleveland, Davidson, Davie, Durham, Forsyth, Franklin, Gaston, Granville, Guilford, Iredell, Lee, Lincoln, Mecklenburg, Montgomery, Moore, Orange, Person, Randolph, Richmond, Rockingham, Rowan, Stanly, Stokes, Union, Vance, Wake, Warren, and Yadkin counties.
Western North Carolina: Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, McDowell, Macon, Madison, Mitchell, Polk, Rutherford, Surry, Swain, Transylvania, Watauga, Wilkes, and Yancey counties.

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This page was generated on 09JUN10.

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