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2009 BRFSS Survey Results: Guilford County

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Guilford County 374 150 44.8 38.1-51.7 27 7.0 4.4-11.0 197 48.3 41.6-55.0
GENDER
Male 148 62 46.9 36.6-57.5 10 6.5 3.1-13.0 76 46.6 36.4-57.1
Female 226 88 42.3 34.5-50.5 17 7.5 4.1-13.3 121 50.2 42.2-58.1
RACE
White 263 98 40.7 33.6-48.2 17 5.6 3.3- 9.3 148 53.8 46.3-61.0
Other 106 50 48.1 36.3-60.1 10 9.7 4.6-19.4 46 42.2 30.8-54.3
AGE
18-44 84 44 53.8 40.6-66.5 7 7.3 3.0-16.8 33 38.8 26.9-52.2
45+ 285 105 39.2 32.7-46.0 19 6.3 3.8-10.3 161 54.5 47.6-61.2
EDUCATION
H.S. or Less 128 49 45.0 32.6-57.9 14 11.1 6.0-19.5 65 44.0 32.4-56.3
Some College + 246 101 44.7 37.0-52.6 13 4.7 2.2- 9.7 132 50.6 42.8-58.4
HOUSEHOLD INCOME
Less than $50,000 180 65 39.7 29.9-50.5 11 7.0 3.4-13.8 104 53.3 43.1-63.3
$50,000+ 149 69 48.1 38.3-58.0 8 5.4 2.1-12.9 72 46.6 36.9-56.5

Back to TRU Campaign/Tobacco Opinion.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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