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2009 BRFSS Survey Results: New Hanover County

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-New Hanover County 360 130 37.0 29.5-45.1 28 6.9 3.7-12.4 202 56.2 47.9-64.1
GENDER
Male 136 53 37.3 25.8-50.4 6 7.8 2.6-20.9 77 54.9 41.9-67.3
Female 224 77 36.7 27.5-46.9 22 6.0 3.7- 9.5 125 57.3 47.0-67.0
RACE
White 306 108 36.4 28.1-45.5 23 6.8 3.4-13.5 175 56.8 47.6-65.5
Other 52 22 40.7 24.2-59.5 5 7.1 2.1-21.2 25 52.2 33.3-70.5
AGE
18-44 75 31 38.3 24.8-54.0 5 6.5 1.9-20.5 39 55.1 39.6-69.7
45+ 280 99 36.4 30.0-43.3 22 7.1 4.3-11.6 159 56.5 49.5-63.3
EDUCATION
H.S. or Less 112 39 38.3 24.2-54.7 7 7.9 2.0-26.8 66 53.7 37.9-68.9
Some College + 248 91 36.3 28.1-45.3 21 6.3 3.7-10.6 136 57.4 48.2-66.1
HOUSEHOLD INCOME
Less than $50,000 151 56 35.1 25.1-46.8 8 9.0 2.7-26.4 87 55.8 43.2-67.8
$50,000+ 156 59 38.5 28.7-49.4 17 7.7 4.5-12.9 80 53.8 43.0-64.2

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^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 11JUN10.

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