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2009 BRFSS Survey Results: Piedmont North Carolina**

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Piedmont NC 5,963 2,202 38.8 36.8-40.9 337 5.7 4.7- 6.8 3,424 55.5 53.4-57.6
GENDER
Male 2,234 906 42.0 38.7-45.4 111 4.9 3.5- 6.8 1,217 53.1 49.7-56.5
Female 3,729 1,296 35.9 33.5-38.4 226 6.4 5.2- 7.8 2,207 57.7 55.1-60.3
RACE
White 4,816 1,767 39.3 37.0-41.6 263 5.2 4.3- 6.3 2,786 55.5 53.2-57.8
African American 813 325 39.9 35.0-45.0 50 6.2 4.2- 9.1 438 53.9 48.7-59.0
Other Minorities 287 95 31.9 23.8-41.1 22 8.7 4.0-17.7 170 59.5 49.7-68.5
HISPANIC
Hispanic 208 72 32.8 23.4-43.8 17 9.5 4.2-20.1 119 57.7 46.4-68.3
Non-Hispanic 5,735 2,125 39.4 37.3-41.4 319 5.4 4.5- 6.3 3,291 55.3 53.2-57.4
AGE
18-24 155 68 46.8 37.0-56.9 8 4.7 2.1-10.1 79 48.5 38.5-58.6
25-34 558 254 44.1 38.2-50.1 26 4.9 2.7- 8.8 278 51.0 44.9-57.1
35-44 950 417 41.8 37.6-46.2 48 6.2 3.9- 9.5 485 52.0 47.5-56.5
45-54 1,215 452 35.3 31.7-39.0 76 6.1 4.3- 8.4 687 58.7 54.7-62.5
55-64 1,232 454 36.9 33.3-40.7 60 4.2 3.0- 5.8 718 58.9 55.1-62.6
65+ 1,798 544 30.4 27.3-33.7 114 7.5 5.6-10.0 1,140 62.1 58.6-65.4
EDUCATION
Less Than H.S. 699 217 34.1 27.1-41.9 57 10.1 6.0-16.5 425 55.8 47.8-63.4
H.S. or G.E.D. 1,616 563 36.4 32.4-40.6 113 6.2 4.6- 8.2 940 57.4 53.2-61.6
Some Post-H.S. 1,454 569 41.2 37.1-45.4 66 5.5 3.8- 7.9 819 53.3 49.1-57.5
College Graduate 2,186 852 40.8 37.9-43.8 101 3.9 2.9- 5.1 1,233 55.3 52.3-58.3
HOUSEHOLD INCOME
Less than $15,000 542 179 31.7 24.2-40.3 24 3.8 2.1- 6.6 339 64.5 55.9-72.2
$15,000- 24,999 834 302 39.5 33.6-45.7 57 10.1 6.2-16.0 475 50.4 44.2-56.6
$25,000- 34,999 569 187 27.7 22.4-33.6 33 4.1 2.6- 6.2 349 68.2 62.1-73.8
$35,000- 49,999 745 317 45.0 39.4-50.7 36 6.4 3.7-10.8 392 48.7 43.0-54.3
$50,000-74,999 883 352 43.3 38.2-48.6 51 4.6 3.2- 6.7 480 52.0 46.7-57.3
$75,000+ 1,528 613 42.1 38.5-45.7 73 4.0 2.9- 5.5 842 53.9 50.3-57.5
DISABILITY STATUS
Yes 1,950 680 34.7 31.1-38.5 116 5.6 4.2- 7.4 1,154 59.7 55.9-63.4
No 3,970 1,510 40.5 38.1-43.1 219 5.7 4.6- 7.2 2,241 53.7 51.2-56.3
VETERAN STATUS
Veteran 708 280 41.1 35.5-47.1 42 5.5 3.7- 8.3 386 53.3 47.5-59.1
Non-Veteran 4,764 1,743 39.0 36.7-41.3 272 5.8 4.7- 7.1 2,749 55.2 52.8-57.6

Back to TRU Campaign/Tobacco Opinion.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

Eastern North Carolina: Beaufort, Bertie, Bladen, Brunswick, Camden, Carteret, Chowan, Columbus, Craven, Cumberland, Currituck, Dare, Duplin, Edgecombe, Gates, Greene, Halifax, Harnett, Hertford, Hoke, Hyde, Johnston, Jones, Lenoir, Martin, Nash, New Hanover, Northampton, Onslow, Pamlico, Pasquotank, Pender, Perquimans, Pitt, Robeson, Sampson, Scotland, Tyrrell, Washington, Wayne, and Wilson counties.
**Piedmont North Carolina: Alamance, Alexander, Anson, Cabarrus, Caswell, Catawba, Chatham, Cleveland, Davidson, Davie, Durham, Forsyth, Franklin, Gaston, Granville, Guilford, Iredell, Lee, Lincoln, Mecklenburg, Montgomery, Moore, Orange, Person, Randolph, Richmond, Rockingham, Rowan, Stanly, Stokes, Union, Vance, Wake, Warren, and Yadkin counties.
Western North Carolina: Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, McDowell, Macon, Madison, Mitchell, Polk, Rutherford, Surry, Swain, Transylvania, Watauga, Wilkes, and Yancey counties.

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This page was generated on 09JUN10.

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