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2009 BRFSS Survey Results: Rowan County

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Rowan County 384 159 44.1 37.1-51.3 26 6.5 4.1-10.2 199 49.4 42.4-56.5
GENDER
Male 134 61 48.4 36.3-60.8 7 3.5 1.5- 7.8 66 48.1 36.1-60.3
Female 250 98 40.8 32.9-49.1 19 8.7 5.0-14.7 133 50.5 42.3-58.6
RACE
White 335 143 42.6 36.2-49.3 21 5.6 3.5- 8.8 171 51.8 45.1-58.5
Other 47 15 49.0 28.2-70.2 5 10.1 3.4-26.4 27 40.9 22.8-61.9
AGE
18-44 91 47 50.5 37.2-63.8 8 7.2 3.2-15.3 36 42.3 29.8-55.8
45+ 290 110 38.3 32.2-44.8 17 5.4 3.2- 9.0 163 56.3 49.7-62.6
EDUCATION
H.S. or Less 187 75 41.4 30.6-53.1 12 6.6 3.3-13.1 100 52.0 40.9-62.9
Some College + 197 84 46.9 38.5-55.5 14 6.3 3.5-11.3 99 46.8 38.4-55.3
HOUSEHOLD INCOME
Less than $50,000 198 73 36.2 27.7-45.7 13 8.1 4.2-15.0 112 55.7 46.3-64.7
$50,000+ 119 59 53.9 43.3-64.2 7 3.9 1.7- 8.8 53 42.2 32.1-53.0

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^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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