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2009 BRFSS Survey Results: Western North Carolina**

TRU Campaign/Tobacco Opinion

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 11,645 4,063 37.4 35.8-39.1 673 5.7 5.0- 6.5 6,909 56.8 55.2-58.5
-Western NC 2,513 710 29.7 27.0-32.6 131 5.4 4.2- 6.8 1,672 64.9 62.0-67.8
GENDER
Male 971 267 29.1 24.7-33.9 56 5.2 3.7- 7.4 648 65.7 60.9-70.2
Female 1,542 443 30.3 27.0-33.9 75 5.5 3.9- 7.6 1,024 64.2 60.5-67.7
RACE
White 2,318 654 30.3 27.4-33.3 121 5.0 3.9- 6.4 1,543 64.7 61.6-67.6
African American 69 22 27.1 15.3-43.4 6 15.3 6.0-33.9 41 57.6 39.8-73.6
Other Minorities 116 32 22.8 13.1-36.8 3 3.9 0.7-19.2 81 73.3 58.5-84.2
HISPANIC
Hispanic 49 13 23.9 11.5-43.2 2 6.1 1.0-29.1 34 70.0 49.5-84.7
Non-Hispanic 2,458 695 30.0 27.2-32.9 129 5.3 4.2- 6.8 1,634 64.7 61.7-67.6
AGE
18-24 76 22 27.3 17.5-40.1 5 9.8 4.0-22.1 49 62.8 49.4-74.5
25-34 172 61 34.0 24.6-44.7 8 4.1 1.9- 8.9 103 61.9 51.4-71.4
35-44 316 91 30.0 23.1-37.9 10 2.6 1.2- 5.5 215 67.4 59.5-74.4
45-54 452 132 31.3 25.6-37.6 24 5.6 3.3- 9.4 296 63.1 56.7-69.0
55-64 591 148 26.6 22.3-31.4 33 5.3 3.5- 8.2 410 68.0 63.1-72.6
65+ 888 250 28.6 24.8-32.7 51 6.3 4.6- 8.6 587 65.1 60.9-69.0
EDUCATION
Less Than H.S. 327 90 29.5 22.3-37.9 21 8.7 4.9-15.0 216 61.9 53.1-69.9
H.S. or G.E.D. 810 253 32.3 27.8-37.3 41 4.1 2.7- 6.2 516 63.5 58.6-68.2
Some Post-H.S. 633 175 27.2 22.1-33.0 30 5.6 3.2- 9.5 428 67.2 61.2-72.7
College Graduate 739 192 29.5 24.2-35.5 39 5.1 3.4- 7.6 508 65.3 59.5-70.7
HOUSEHOLD INCOME
Less than $15,000 318 102 28.9 21.5-37.6 11 4.7 2.1-10.2 205 66.4 57.3-74.4
$15,000- 24,999 463 137 27.3 22.0-33.4 35 8.7 5.5-13.6 291 63.9 57.3-70.0
$25,000- 34,999 317 91 29.4 23.4-36.3 19 5.2 3.0- 8.9 207 65.3 58.3-71.7
$35,000- 49,999 339 110 33.0 26.9-39.8 15 5.3 2.6-10.8 214 61.6 54.6-68.2
$50,000-74,999 333 97 34.5 25.9-44.2 18 5.8 2.8-11.4 218 59.7 50.5-68.3
$75,000+ 377 93 28.8 22.1-36.7 18 3.7 2.1- 6.3 266 67.5 59.8-74.3
DISABILITY STATUS
Yes 957 276 27.6 23.6-31.9 60 7.6 5.4-10.5 621 64.8 60.3-69.1
No 1,542 431 30.7 27.2-34.5 71 4.4 3.1- 6.1 1,040 64.9 61.1-68.5
VETERAN STATUS
Veteran 315 94 30.5 24.6-37.2 21 6.7 4.0-11.2 200 62.7 56.0-69.0
Non-Veteran 1,987 562 30.0 26.8-33.3 102 5.4 4.1- 7.1 1,323 64.6 61.2-67.9

Back to TRU Campaign/Tobacco Opinion.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

Eastern North Carolina: Beaufort, Bertie, Bladen, Brunswick, Camden, Carteret, Chowan, Columbus, Craven, Cumberland, Currituck, Dare, Duplin, Edgecombe, Gates, Greene, Halifax, Harnett, Hertford, Hoke, Hyde, Johnston, Jones, Lenoir, Martin, Nash, New Hanover, Northampton, Onslow, Pamlico, Pasquotank, Pender, Perquimans, Pitt, Robeson, Sampson, Scotland, Tyrrell, Washington, Wayne, and Wilson counties.
Piedmont North Carolina: Alamance, Alexander, Anson, Cabarrus, Caswell, Catawba, Chatham, Cleveland, Davidson, Davie, Durham, Forsyth, Franklin, Gaston, Granville, Guilford, Iredell, Lee, Lincoln, Mecklenburg, Montgomery, Moore, Orange, Person, Randolph, Richmond, Rockingham, Rowan, Stanly, Stokes, Union, Vance, Wake, Warren, and Yadkin counties.
**Western North Carolina: Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, McDowell, Macon, Madison, Mitchell, Polk, Rutherford, Surry, Swain, Transylvania, Watauga, Wilkes, and Yancey counties.

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This page was generated on 09JUN10.

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