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2010 BRFSS Survey Results: Davidson County

TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 10,800 4,107 41.1 39.5-42.6 685 6.5 5.8- 7.3 6,008 52.4 50.8-54.0
-Davidson County 325 129 45.5 36.8-54.4 25 8.9 4.4-17.3 171 45.6 36.9-54.6
GENDER
Male 108 51 46.3 32.3-60.8 6 9.4 2.7-28.1 51 44.3 30.0-59.7
Female 217 78 44.7 34.8-55.0 19 8.5 4.6-15.1 120 46.9 37.4-56.5
RACE
White 296 118 47.6 39.0-56.4 24 7.3 4.3-12.2 154 45.1 36.5-54.0
Other 26 9 35.7 14.1-65.3 1 16.6 2.5-60.7 16 47.7 21.4-75.3
AGE
18-44 67 37 52.7 36.8-68.1 4 9.4 2.7-28.1 26 37.9 23.6-54.7
45+ 254 91 37.9 31.1-45.2 21 8.5 5.2-13.5 142 53.6 46.3-60.8
EDUCATION
H.S. or Less 172 66 42.8 30.5-56.0 11 8.5 2.5-24.8 95 48.8 35.6-62.1
Some College + 152 63 49.3 38.5-60.1 14 9.5 4.8-18.0 75 41.2 31.3-51.8
HOUSEHOLD INCOME
Less than $50,000 184 69 47.5 35.4-59.9 14 9.1 3.2-23.7 101 43.4 31.7-55.8
$50,000+ 88 40 47.2 35.2-59.6 6 7.1 2.8-16.8 42 45.6 33.7-58.0

Back to TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 24MAY11.

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