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| Total Respond.^ |
Television | Radio | Internet | Other | Don't know | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| N | % | C.I.(95%) | N | % | C.I.(95%) | N | % | C.I.(95%) | N | % | C.I.(95%) | N | % | C.I.(95%) | ||
| North Carolina | 11,678 | 2,869 | 23.6 | 22.3-24.9 | 4,568 | 39.4 | 38.0-40.9 | 453 | 5.3 | 4.6- 6.1 | 3,010 | 25.7 | 24.4-27.1 | 778 | 6.0 | 5.4- 6.8 |
| -Durham County | 599 | 156 | 23.3 | 19.0-28.1 | 266 | 46.3 | 40.2-52.4 | 40 | 9.5 | 6.4-13.8 | 107 | 17.0 | 13.2-21.7 | 30 | 3.9 | 2.5- 6.1 |
| GENDER | ||||||||||||||||
| Male | 196 | 41 | 19.5 | 13.4-27.6 | 103 | 52.3 | 42.2-62.2 | 15 | 9.7 | 5.0-18.0 | 31 | 16.1 | 10.3-24.2 | 6 | 2.4 | 0.9- 6.2 |
| Female | 403 | 115 | 26.9 | 21.6-32.9 | 163 | 40.5 | 34.0-47.3 | 25 | 9.3 | 6.1-14.0 | 76 | 18.0 | 13.5-23.5 | 24 | 5.4 | 3.2- 8.7 |
| RACE | ||||||||||||||||
| White | 374 | 88 | 22.2 | 17.2-28.2 | 193 | 49.9 | 43.3-56.6 | 27 | 11.4 | 7.6-16.8 | 49 | 12.9 | 8.9-18.3 | 17 | 3.6 | 2.0- 6.5 |
| Other | 223 | 67 | 24.3 | 17.7-32.4 | 72 | 42.4 | 32.3-53.1 | 13 | 7.7 | 3.5-15.8 | 58 | 21.4 | 15.0-29.6 | 13 | 4.3 | 2.1- 8.3 |
| AGE | ||||||||||||||||
| 18-44 | 177 | 40 | 20.8 | 14.6-28.6 | 70 | 42.8 | 33.4-52.8 | 28 | 14.6 | 9.4-21.9 | 31 | 18.2 | 12.3-26.1 | 8 | 3.7 | 1.7- 7.5 |
| 45+ | 416 | 115 | 26.8 | 22.1-31.9 | 192 | 50.7 | 44.9-56.5 | 12 | 2.7 | 1.5- 4.9 | 76 | 15.7 | 12.2-19.9 | 21 | 4.1 | 2.5- 6.7 |
| EDUCATION | ||||||||||||||||
| H.S. or Less | 149 | 50 | 25.4 | 17.1-35.9 | 46 | 40.1 | 27.0-54.8 | 2 | 5.9 | 1.3-23.1 | 41 | 25.3 | 15.9-37.6 | 10 | 3.3 | 1.4- 8.0 |
| Some College + | 450 | 106 | 22.5 | 17.7-28.1 | 220 | 48.6 | 42.2-55.1 | 38 | 10.9 | 7.6-15.4 | 66 | 13.9 | 10.2-18.5 | 20 | 4.1 | 2.4- 7.0 |
| HOUSEHOLD INCOME | ||||||||||||||||
| Less than $50,000 | 231 | 61 | 17.8 | 12.8-24.3 | 86 | 42.5 | 32.1-53.7 | 9 | 9.0 | 3.9-19.5 | 59 | 25.6 | 18.0-35.1 | 16 | 5.0 | 2.6- 9.6 |
| $50,000+ | 301 | 74 | 25.3 | 19.3-32.4 | 157 | 49.8 | 42.3-57.2 | 29 | 11.1 | 7.5-16.2 | 31 | 10.4 | 6.7-15.9 | 10 | 3.4 | 1.7- 6.6 |
^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.
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This page was generated on 24MAY11.
