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2010 BRFSS Survey Results: Durham County

TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 10,800 4,107 41.1 39.5-42.6 685 6.5 5.8- 7.3 6,008 52.4 50.8-54.0
-Durham County 555 210 38.4 32.8-44.4 35 7.2 3.9-13.0 310 54.4 48.2-60.4
GENDER
Male 182 69 36.7 27.7-46.7 13 8.6 3.2-21.2 100 54.7 44.1-64.8
Female 373 141 40.2 33.9-46.8 22 5.8 3.5- 9.4 210 54.1 47.5-60.5
RACE
White 350 124 38.7 32.1-45.7 23 6.9 4.2-11.1 203 54.4 47.5-61.3
Other 203 85 38.2 29.1-48.2 11 7.0 2.0-21.6 107 54.8 44.2-64.9
AGE
18-44 162 71 41.0 31.9-50.6 11 8.2 3.2-19.3 80 50.9 41.0-60.6
45+ 388 137 35.2 29.7-41.2 24 6.0 3.7- 9.6 227 58.8 52.7-64.6
EDUCATION
H.S. or Less 134 53 43.6 30.4-57.7 10 12.1 3.3-35.3 71 44.3 31.2-58.3
Some College + 421 157 36.7 30.7-43.0 25 5.5 3.4- 8.7 239 57.8 51.3-64.1
HOUSEHOLD INCOME
Less than $50,000 213 84 38.2 28.6-48.8 18 11.4 4.4-26.8 111 50.4 39.5-61.2
$50,000+ 281 107 39.3 32.2-46.9 16 5.4 3.0- 9.4 158 55.3 47.7-62.7

Back to TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 24MAY11.

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