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2010 BRFSS Survey Results: Guilford County

TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 10,800 4,107 41.1 39.5-42.6 685 6.5 5.8- 7.3 6,008 52.4 50.8-54.0
-Guilford County 622 237 41.5 36.1-47.0 53 7.7 5.4-10.7 332 50.9 45.4-56.4
GENDER
Male 227 87 41.9 33.7-50.6 18 7.0 3.9-12.3 122 51.1 42.6-59.5
Female 395 150 41.2 34.2-48.4 35 8.1 5.3-12.2 210 50.7 43.5-57.9
RACE
White 463 168 42.7 36.6-49.1 38 7.3 5.0-10.7 257 49.9 43.8-56.1
Other 153 66 39.2 29.0-50.5 15 8.6 4.5-16.1 72 52.2 40.8-63.3
AGE
18-44 145 61 42.5 32.8-52.8 13 7.6 4.2-13.5 71 49.9 39.7-60.1
45+ 468 172 40.1 35.0-45.4 38 7.0 4.9- 9.8 258 52.9 47.7-58.1
EDUCATION
H.S. or Less 202 74 38.2 29.1-48.3 21 9.6 5.6-15.9 107 52.2 42.6-61.6
Some College + 419 163 42.7 36.2-49.4 32 7.0 4.5-10.6 224 50.3 43.6-57.0
HOUSEHOLD INCOME
Less than $50,000 288 102 37.0 29.4-45.3 26 7.7 4.6-12.7 160 55.3 47.0-63.3
$50,000+ 254 109 46.7 39.1-54.6 20 7.5 4.5-12.3 125 45.7 38.2-53.5

Back to TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 25MAY11.

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