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2010 BRFSS Survey Results: North Carolina

TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
TOTAL 10,800 4,107 41.1 39.5-42.6 685 6.5 5.8- 7.3 6,008 52.4 50.8-54.0
GENDER
Male 3,976 1,558 42.9 40.4-45.5 238 6.2 5.0- 7.5 2,180 50.9 48.4-53.5
Female 6,824 2,549 39.4 37.5-41.3 447 6.8 5.9- 7.9 3,828 53.8 51.9-55.7
RACE
White 8,468 3,174 42.1 40.4-43.8 522 6.0 5.3- 6.8 4,772 51.9 50.2-53.7
African American 1,652 691 42.0 38.1-46.0 106 6.1 4.4- 8.3 855 51.9 47.9-55.9
Asian 94 23 16.7 9.9-26.8 9 16.0 6.9-32.9 62 67.3 52.6-79.2
Native American 232 90 36.8 27.1-47.6 19 8.8 3.8-19.2 123 54.4 42.8-65.5
Other Minorities 293 109 34.4 26.4-43.5 28 11.6 6.7-19.4 156 54.0 44.9-62.8
HISPANIC
Hispanic 358 124 34.8 27.5-43.0 31 9.6 6.0-15.1 203 55.5 47.4-63.3
-English Speaking 210 72 37.1 27.2-48.3 11 5.1 1.9-12.5 127 57.8 46.7-68.3
-Spanish Speaking 148 52 32.3 22.0-44.6 20 14.8 8.6-24.2 76 52.9 41.3-64.2
Non-Hispanic 10,414 3,971 41.5 39.9-43.1 654 6.3 5.6- 7.1 5,789 52.2 50.6-53.8
AGE
18-24 313 131 41.7 34.5-49.2 18 7.2 4.1-12.2 164 51.2 43.7-58.6
25-34 886 413 47.6 43.1-52.2 47 5.5 3.9- 7.9 426 46.9 42.4-51.4
35-44 1,515 677 45.2 41.9-48.6 97 6.6 5.1- 8.4 741 48.2 44.9-51.5
45-54 2,067 797 40.7 37.8-43.6 148 7.4 6.0- 8.9 1,122 52.0 49.1-54.9
55-64 2,423 906 36.7 34.2-39.3 150 6.4 5.2- 7.9 1,367 56.9 54.2-59.5
65-74 2,035 710 36.4 33.5-39.3 120 5.7 4.5- 7.2 1,205 57.9 55.0-60.8
75+ 1,461 437 30.7 27.4-34.1 102 6.9 5.5- 8.7 922 62.4 58.9-65.9
EDUCATION
Less Than H.S. 1,327 471 35.0 30.8-39.4 87 9.8 6.9-13.6 769 55.3 50.6-59.8
H.S. or G.E.D. 3,082 1,170 39.8 36.7-43.0 207 6.2 4.9- 7.9 1,705 54.0 50.7-57.2
Some Post-H.S. 2,705 1,040 44.0 40.9-47.2 164 5.9 4.8- 7.3 1,501 50.1 47.0-53.2
College Graduate 3,670 1,420 42.3 39.9-44.7 227 6.0 5.0- 7.1 2,023 51.7 49.3-54.1
HOUSEHOLD INCOME
Less than $15,000 1,155 442 38.8 34.4-43.4 74 6.5 4.6- 9.1 639 54.7 50.0-59.3
$15,000- 24,999 1,708 644 39.2 35.3-43.2 111 8.8 6.4-11.9 953 52.1 47.9-56.1
$25,000- 34,999 1,170 420 35.1 30.9-39.6 82 6.8 4.7- 9.9 668 58.0 53.3-62.6
$35,000- 49,999 1,370 533 43.2 39.0-47.4 89 8.8 6.1-12.5 748 48.1 44.0-52.2
$50,000-74,999 1,431 559 44.1 40.3-48.1 95 6.5 5.0- 8.4 777 49.4 45.5-53.2
$75,000+ 2,308 939 45.4 42.4-48.5 127 4.9 3.9- 6.1 1,242 49.7 46.7-52.7
DISABILITY STATUS
Yes 4,102 1,556 40.2 37.7-42.8 248 6.5 5.2- 8.1 2,298 53.2 50.7-55.8
No 6,650 2,537 41.5 39.5-43.5 435 6.5 5.7- 7.5 3,678 52.0 50.0-54.0
VETERAN STATUS
Veteran 1,498 566 42.5 38.7-46.4 86 6.1 4.6- 8.2 846 51.4 47.6-55.2
Non-Veteran 9,299 3,540 40.9 39.2-42.6 598 6.6 5.8- 7.5 5,161 52.6 50.9-54.3

Back to TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 18MAY11.

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