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2010 BRFSS Survey Results: New Hanover County

TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 10,800 4,107 41.1 39.5-42.6 685 6.5 5.8- 7.3 6,008 52.4 50.8-54.0
-New Hanover County 296 104 37.2 30.3-44.6 15 4.7 2.4- 9.0 177 58.2 50.7-65.3
GENDER
Male 106 37 38.1 27.3-50.3 6 6.0 2.3-15.0 63 55.8 43.9-67.2
Female 190 67 36.3 28.2-45.2 9 3.4 1.5- 7.3 114 60.4 51.4-68.7
RACE
White 246 82 36.9 29.6-44.8 14 5.5 2.7-11.0 150 57.6 49.6-65.2
Other 50 22 38.2 22.2-57.2 1 1.6 0.2-10.9 27 60.2 41.3-76.5
AGE
18-44 63 29 37.7 25.6-51.7 3 3.7 1.2-11.1 31 58.6 44.6-71.3
45+ 228 74 36.9 29.0-45.6 12 5.3 2.3-11.7 142 57.8 49.1-66.0
EDUCATION
H.S. or Less 89 36 37.9 25.6-51.9 7 7.8 2.7-20.4 46 54.3 40.0-68.0
Some College + 207 68 36.9 28.8-45.8 8 3.3 1.4- 7.5 131 59.8 51.0-68.1
HOUSEHOLD INCOME
Less than $50,000 144 57 43.8 33.1-55.2 10 6.1 2.4-14.6 77 50.0 38.8-61.2
$50,000+ 101 28 26.9 18.1-38.0 2 2.1 0.5- 9.2 71 70.9 59.7-80.1

Back to TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 24MAY11.

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