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2010 BRFSS Survey Results: Rowan County

TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 10,800 4,107 41.1 39.5-42.6 685 6.5 5.8- 7.3 6,008 52.4 50.8-54.0
-Rowan County 333 139 47.2 39.8-54.8 18 6.6 2.9-14.4 176 46.2 38.9-53.6
GENDER
Male 120 51 44.4 32.6-56.8 7 9.7 2.9-27.7 62 45.9 34.0-58.3
Female 213 88 49.5 40.6-58.5 11 4.1 2.1- 7.7 114 46.4 37.6-55.3
RACE
White 282 117 46.1 38.0-54.4 16 8.0 3.4-17.6 149 45.9 37.9-54.2
Other 49 22 53.0 35.6-69.7 2 1.3 0.3- 5.4 25 45.7 29.1-63.3
AGE
18-44 79 45 56.3 42.2-69.5 3 6.9 1.4-28.1 31 36.8 24.9-50.5
45+ 249 93 39.6 32.7-46.9 15 6.5 3.6-11.4 141 54.0 46.6-61.2
EDUCATION
H.S. or Less 159 50 36.5 26.4-48.0 12 11.1 4.1-26.4 97 52.4 40.8-63.7
Some College + 174 89 57.2 47.5-66.3 6 2.4 1.0- 5.6 79 40.4 31.4-50.0
HOUSEHOLD INCOME
Less than $50,000 199 79 44.4 35.0-54.1 13 5.1 2.6- 9.8 107 50.5 41.0-60.0
$50,000+ 86 46 63.9 51.5-74.6 1 0.9 0.1- 6.5 39 35.2 24.6-47.5

Back to TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 24MAY11.

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