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2010 BRFSS Survey Results: Western North Carolina**

TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 10,800 4,107 41.1 39.5-42.6 685 6.5 5.8- 7.3 6,008 52.4 50.8-54.0
-Western NC 1,770 600 37.0 33.9-40.3 99 5.3 4.0- 6.9 1,071 57.7 54.4-60.9
GENDER
Male 684 236 37.4 32.5-42.6 37 4.6 3.1- 6.7 411 58.0 52.8-63.1
Female 1,086 364 36.6 32.7-40.7 62 5.9 4.1- 8.4 660 57.4 53.3-61.5
RACE
White 1,631 549 36.6 33.5-39.9 89 5.3 4.0- 7.0 993 58.1 54.8-61.3
African American 42 17 59.9 37.6-78.7 3 4.1 1.0-14.7 22 36.0 18.5-58.2
Other Minorities 85 31 32.8 17.8-52.4 7 6.5 1.9-20.1 47 60.7 41.1-77.4
HISPANIC
Hispanic 35 9 27.8 12.0-52.1 2 3.8 0.8-17.5 24 68.4 44.7-85.2
Non-Hispanic 1,732 591 37.4 34.2-40.7 97 5.3 4.1- 7.0 1,044 57.3 53.9-60.5
AGE
18-24 40 15 31.3 16.3-51.6 2 2.7 0.5-14.3 23 66.0 45.8-81.7
25-34 113 42 38.2 27.9-49.7 4 6.4 2.2-17.4 67 55.4 44.0-66.2
35-44 221 94 45.1 37.6-52.8 7 3.3 1.4- 7.6 120 51.7 44.0-59.2
45-54 283 85 34.2 27.4-41.7 18 6.3 3.8-10.3 180 59.5 52.1-66.5
55-64 429 145 33.7 28.7-39.1 29 6.8 4.6-10.1 255 59.5 54.0-64.7
65+ 665 210 33.7 29.6-38.1 39 6.1 4.3- 8.7 416 60.2 55.7-64.5
EDUCATION
Less Than H.S. 257 93 39.4 31.5-47.9 7 3.5 1.4- 8.3 157 57.1 48.6-65.1
H.S. or G.E.D. 537 193 41.3 35.2-47.7 39 4.8 3.3- 6.9 305 53.9 47.6-60.1
Some Post-H.S. 466 156 34.3 28.7-40.3 24 6.2 3.6-10.6 286 59.5 53.2-65.5
College Graduate 506 157 33.1 27.9-38.7 29 5.9 3.5- 9.6 320 61.1 55.3-66.5
HOUSEHOLD INCOME
Less than $15,000 238 81 36.5 28.6-45.3 12 6.6 3.0-14.1 145 56.8 48.0-65.2
$15,000- 24,999 336 119 42.8 35.3-50.6 13 2.7 1.4- 5.1 204 54.5 46.8-62.1
$25,000- 34,999 226 70 34.2 25.2-44.5 13 5.4 3.0- 9.6 143 60.4 50.5-69.5
$35,000- 49,999 232 83 44.5 35.8-53.6 20 8.5 4.5-15.7 129 47.0 38.4-55.7
$50,000-74,999 224 71 36.1 28.1-45.0 11 4.1 2.1- 7.8 142 59.8 51.1-67.9
$75,000+ 233 83 35.4 28.0-43.5 15 6.3 3.1-12.4 135 58.3 50.0-66.1
DISABILITY STATUS
Yes 763 273 41.1 36.2-46.1 41 4.4 3.0- 6.3 449 54.6 49.5-59.5
No 998 326 34.8 30.7-39.0 58 5.9 4.2- 8.3 614 59.4 55.0-63.6
VETERAN STATUS
Veteran 249 83 38.8 30.7-47.7 14 5.3 2.9- 9.4 152 55.9 47.4-64.1
Non-Veteran 1,521 517 36.8 33.4-40.2 85 5.3 3.9- 7.0 919 58.0 54.4-61.4

Back to TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

Eastern North Carolina: Beaufort, Bertie, Bladen, Brunswick, Camden, Carteret, Chowan, Columbus, Craven, Cumberland, Currituck, Dare, Duplin, Edgecombe, Gates, Greene, Halifax, Harnett, Hertford, Hoke, Hyde, Johnston, Jones, Lenoir, Martin, Nash, New Hanover, Northampton, Onslow, Pamlico, Pasquotank, Pender, Perquimans, Pitt, Robeson, Sampson, Scotland, Tyrrell, Washington, Wayne, and Wilson counties.
Piedmont North Carolina: Alamance, Alexander, Anson, Cabarrus, Caswell, Catawba, Chatham, Cleveland, Davidson, Davie, Durham, Forsyth, Franklin, Gaston, Granville, Guilford, Iredell, Lee, Lincoln, Mecklenburg, Montgomery, Moore, Orange, Person, Randolph, Richmond, Rockingham, Rowan, Stanly, Stokes, Union, Vance, Wake, Warren, and Yadkin counties.
**Western North Carolina: Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, McDowell, Macon, Madison, Mitchell, Polk, Rutherford, Surry, Swain, Transylvania, Watauga, Wilkes, and Yancey counties.

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This page was generated on 25MAY11.

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