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2008 BRFSS Survey Results: Davidson County

Tobacco Opinion/TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 14,191 5,709 43.8 42.5-45.1 876 6.0 5.4- 6.7 7,606 50.2 48.9-51.5
-Davidson County 364 148 45.2 38.2-52.5 16 5.2 2.9- 9.1 200 49.6 42.6-56.6
GENDER
Male 148 52 38.8 29.0-49.6 8 6.9 3.1-14.8 88 54.3 43.7-64.4
Female 216 96 50.7 41.2-60.2 8 3.6 1.6- 7.9 112 45.7 36.5-55.1
RACE
White 324 133 46.8 39.2-54.6 11 4.5 2.2- 8.9 180 48.7 41.2-56.3
Other 38 14 35.3 20.1-54.3 5 9.5 3.6-22.9 19 55.2 36.8-72.3
AGE
18-44 102 48 49.9 37.9-61.8 7 7.1 3.2-14.9 47 43.0 31.8-55.0
45+ 261 100 40.6 33.7-48.0 9 3.2 1.6- 6.4 152 56.2 48.9-63.2
EDUCATION
H.S. or Less 210 83 43.7 35.0-52.8 8 4.4 1.9- 9.8 119 51.9 43.0-60.7
Some College + 154 65 47.4 36.1-59.0 8 6.2 2.7-13.6 81 46.4 35.5-57.7
HOUSEHOLD INCOME
Less than $50,000 222 85 48.4 39.1-57.8 12 5.0 2.6- 9.5 125 46.6 37.7-55.7
$50,000+ 103 51 44.9 33.2-57.1 3 5.5 1.6-16.7 49 49.7 37.4-61.9

Back to Tobacco Opinion/TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 19MAY09.

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