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2008 BRFSS Survey Results: Guilford County

Tobacco Opinion/TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 14,191 5,709 43.8 42.5-45.1 876 6.0 5.4- 6.7 7,606 50.2 48.9-51.5
-Guilford County 388 167 42.4 35.5-49.5 20 7.4 3.4-15.6 201 50.2 42.9-57.5
GENDER
Male 150 66 43.9 33.7-54.6 10 11.6 4.2-28.1 74 44.5 34.2-55.3
Female 238 101 41.0 32.1-50.6 10 3.7 1.7- 8.2 127 55.2 45.6-64.5
RACE
White 283 122 44.4 35.9-53.2 15 5.9 2.6-12.8 146 49.8 40.9-58.7
Other 102 44 39.1 27.9-51.6 4 9.6 2.3-32.1 54 51.3 38.6-63.8
AGE
18-44 97 53 46.7 33.9-59.9 7 12.3 4.6-29.2 37 41.0 28.3-55.0
45+ 288 113 38.8 32.3-45.8 13 3.2 1.8- 5.6 162 58.0 51.0-64.6
EDUCATION
H.S. or Less 147 58 36.2 25.0-49.2 7 7.8 1.7-29.4 82 56.0 42.1-68.9
Some College + 240 108 46.7 38.9-54.5 13 7.2 3.3-14.8 119 46.2 38.5-54.0
HOUSEHOLD INCOME
Less than $50,000 174 79 48.6 37.7-59.7 10 9.9 3.0-28.4 85 41.5 31.5-52.1
$50,000+ 163 70 42.8 33.2-52.9 7 5.6 1.7-16.6 86 51.7 41.4-61.8

Back to Tobacco Opinion/TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 19MAY09.

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