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2008 BRFSS Survey Results: New Hanover County

Tobacco Opinion/TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 14,191 5,709 43.8 42.5-45.1 876 6.0 5.4- 6.7 7,606 50.2 48.9-51.5
-New Hanover County 332 125 43.4 35.8-51.3 17 4.2 2.4- 7.3 190 52.4 44.6-60.1
GENDER
Male 126 52 46.0 33.6-59.0 3 2.7 0.8- 8.7 71 51.3 38.5-63.9
Female 206 73 40.7 32.4-49.5 14 5.8 3.2-10.3 119 53.5 44.9-61.9
RACE
White 288 104 45.3 37.3-53.4 14 4.7 2.5- 8.4 170 50.1 42.2-57.9
Other 43 20 35.1 18.7-56.0 3 2.3 0.6- 7.7 20 62.6 41.5-79.8
AGE
18-44 73 37 47.7 33.8-62.0 5 4.7 1.8-12.1 31 47.5 33.3-62.2
45+ 257 87 40.4 31.7-49.7 12 3.9 2.0- 7.3 158 55.7 46.7-64.3
EDUCATION
H.S. or Less 90 33 26.6 16.6-39.7 2 2.2 0.5- 9.2 55 71.2 57.7-81.7
Some College + 241 92 49.8 41.3-58.4 15 5.0 2.7- 9.0 134 45.2 37.1-53.6
HOUSEHOLD INCOME
Less than $50,000 144 53 37.5 26.7-49.7 7 3.1 1.2- 7.4 84 59.4 47.1-70.6
$50,000+ 147 59 48.1 38.8-57.5 8 4.7 2.2- 9.5 80 47.3 38.2-56.5

Back to Tobacco Opinion/TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 19MAY09.

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