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2008 BRFSS Survey Results: Rowan County

Tobacco Opinion/TRU Campaign

In the last 12 months, have you heard about or seen the North Carolina TRU (or Tobacco.
Reality. Unfiltered.) media campaign directed at preventing tobacco use among youth?

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  Total
Respond.^
Yes, more than once Yes, only once No
N % C.I.(95%) N % C.I.(95%) N % C.I.(95%)
North Carolina 14,191 5,709 43.8 42.5-45.1 876 6.0 5.4- 6.7 7,606 50.2 48.9-51.5
-Rowan County 397 176 42.4 35.7-49.3 21 5.3 3.0- 9.2 200 52.3 45.2-59.3
GENDER
Male 160 65 32.2 23.5-42.2 7 5.6 2.3-13.2 88 62.2 51.6-71.8
Female 237 111 54.3 46.4-62.0 14 4.9 2.7- 8.8 112 40.8 33.5-48.6
RACE
White 320 143 47.5 40.5-54.6 17 4.4 2.5- 7.5 160 48.1 41.1-55.2
Other 75 31 30.7 19.3-45.0 4 7.3 2.4-19.9 40 62.0 46.8-75.2
AGE
18-44 89 50 45.5 33.0-58.6 4 4.0 1.2-12.7 35 50.5 37.3-63.6
45+ 305 124 39.7 33.3-46.3 16 6.2 3.4-11.1 165 54.1 47.3-60.8
EDUCATION
H.S. or Less 196 77 34.2 25.4-44.3 11 4.1 1.9- 8.4 108 61.7 51.5-71.0
Some College + 201 99 51.6 42.6-60.6 10 6.7 3.0-14.5 92 41.7 33.0-50.9
HOUSEHOLD INCOME
Less than $50,000 221 87 34.9 26.6-44.2 11 6.0 2.7-12.5 123 59.2 49.4-68.2
$50,000+ 121 65 56.9 45.5-67.7 5 3.9 1.2-12.3 51 39.1 28.7-50.6

Back to Tobacco Opinion/TRU Campaign.

^Use caution in interpreting cell sizes less than 50, % = Percentage, C.I.(95%) = Confidence Interval (at 95 percent probability level).
Percentages are weighted to population characteristics and therefore cannot be calculated exactly from the numbers in this table.

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This page was generated on 19MAY09.

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